Lyft Amp Animations

Company
Lyft

Creative Technologist
Mark Teater

Lyft seeks to enrich the passenger experience, winking at riders with special welcomes and well-wishes. For seasonal moments—as well as airport pickups—I concepted, designed pixel art, and worked closely with the creative technologist on the execution of each moment.

Challenge

Creating 4-bit recognizable content for riders who typically aren’t engaged until 5 seconds. All within tight hardware specifications.