Lyft Design Systems

Lyft Design Systems

Company
Lyft

Responsibilities
Design

Product Designer
Elita Chen

A new secondary color palette, a new typeface, and new assets deserve to live in a new layout. Following an expanded brand guidelines in early 2018, I worked closely with Growth Product and Growth Creative on establishing a design system for Lyft's marketing site and emails, respectively.

Challenge

Designing a versatile component library for emails, especially when considering file size and rendering limitations.