Company
Lyft
Responsibilities
Design/Art Direction
Responsibilities
Design/Art Direction
Motion Designer
Carlos Tsoi
Illustrator
Nick Slater
We care about drivers' livelihoods. Payouts dictate a driver's day, and in some cases define a driver's week or month. Lyft's introducing a no-fee debit card allowing drivers to get instantly paid—even enjoying cashback benefits typical of a credit card.
I led the creative side of the process—from inspecting proofs and doing a press check of the card to seeing how visuals dictate status updates and the digital side of the experience.
Challenge
Finding delight moments and emphasizing those at every part of the rewarding experience. All while not having resources for a shoot.
Former website can be found here for previous works.
Friendly hello at percypercybatalier.com
Former website can be found here for previous works.
Friendly hello at percypercybatalier.com