lyft-debit-header-v2r2

Lyft Direct Debit Card

Company
Lyft

Responsibilities
Design/Art Direction

Responsibilities
Design/Art Direction

Motion Designer
Carlos Tsoi

Illustrator
Nick Slater

We care about drivers' livelihoods. Payouts dictate a driver's day, and in some cases define a driver's week or month. Lyft's introducing a no-fee debit card allowing drivers to get instantly paid—even enjoying cashback benefits typical of a credit card.

I led the creative side of the process—from inspecting proofs and doing a press check of the card to seeing how visuals dictate status updates and the digital side of the experience.

Challenge

Finding delight moments and emphasizing those at every part of the rewarding experience. All while not having resources for a shoot.

ezgif-debit-card-fpo-ref-v0
lyft-debit-landingpage-v0r0
lyft-debit-collateral-v0r0b
lyft-debit-console-cards-v0r1
    Currently listening to I Can See by Mac Miller

Former website can be found here for previous works. 

Friendly hello at percy👋percybatalier.com

Former website can be found here for previous works. 

Friendly hello at percy👋percybatalier.com